By Grace Ma
Sep 28, 2021
AFTERNOON TEA IN BATHROBES, bubble baths with jazz music in the background, soaks in the rooftop Jacuzzi, carefree conversations and giggles over champagne and sparkling bay views. In the middle of the bliss, it feels like my bestie and I are on a splurge-tastic overseas getaway, but we are actually living it up in our hometown of Singapore on a daycation at Fullerton Bay Hotel in the swanky Clifford Suite — the room with possibly the best views of Marina Bay.
As all you deal-hounds out there have noticed, in the time of closed borders, hotels have pivoted to target domestic travelers with staycations that are luxe and often compellingly lengthy (say, 36 hours for a “one-night” stay). A new company called DayAway is kind of going the other way with it — they curate experiential packages with some of the most coveted hotels in the region that have you checking in and out within the space of a day. Et voila: the daycation! As I learned on my Fullerton Bay Hotel suite retreat, that doesn’t mean you’re any less spoiled for the excursion.
DayAway launched their online platform in April of this year in Singapore and has now expanded to Hong Kong and Bangkok with hotels such as those from the Hyatt, Kempinski, and Pan Pacific Hotels and Resorts groups. It plans to add several hundred hotel partners in the Asia-Pacific, Europe and the USA in 2022. In November, it will launch an integrated payments system with loyalty and partnership programs with national airlines and selected Fortune 500 companies.
“Hotels have been trying to diversify revenue streams for over a decade — long before Covid-19 — but lacked the technology and marketing tools to do so effectively,” says DayAway’s founder Martha Waslen, who brings a lifestyle savvy from her days at Ralph Lauren and start-up beauty platform Luxola. “We have built DayAway to be a fully integrated hospitality ecosystem that bridges hotels with the local community including businesses such as Pilates studios, tour operators, chefs and mixologists.”
If that sounds to you like the fully integrated ticket to escaping the dreariness of being stuck at home, you’re not alone. With international travel restrictions still taking their time to ease, DayAway is seeing a surge of interest. Individuals looking for a dreamy self-care daycation, or just a place to “work from home” with more luxurious wallpaper and room service are equally welcome. Corporates are also purchasing vouchers for their staff to enjoy a day off where they can recharge and refresh their mental health.
Play in style for the day in hotels such as Siam Kempinski Hotel Bangkok, which includes access to their famous resort-style lagoon pool and a three-course Mediterranean lunch for two in its Executive Suite, and The Langham Hong Kong, where work woes can be alleviated with champagne in a Deluxe Courtyard room or a spin at the gym and dip in the pool.
Courtesy of The Raffles Hotel Singapore (2)
Daycation options in Singapore include perfume masterclasses and cocktails during a 12-hour booking at Duxton Reserve, Autograph Collection, and art jams at boutique shophouse hotel Kesa House. T+L Tip: Best-selling packages include two at Raffles Singapore — the Sunrise Spa and Swim and the Sling and Swim — so you might want to click “add to basket” asap.