By Stacey Leasca
Oct 8, 2021
THE 25TH JAMES BOND MOVIE is finally here, and Leica is here to celebrate it. The famed camera company just unveiled a new Leica Q2 “007 Edition” in honor of the newest Bond film, No Time To Die. The company made just 250 pieces, making the camera an item that belongs in both camera lovers’ and Bond fanatics’ collections.
According to the company, the special edition Leica Q2 features the 007 logo on the deck cap and the Bond gun barrel design on the lens cap. Each limited-edition camera will also come individually numbered, as part of this 250-piece release.
The camera comes in a handcrafted case designed by Globe-Trotter, the British luxury suitcase brand. Both the camera case and camera are finished in the same “Ocean Green” leather colorway.
“The concept of a Leica and 007 partnership began with Michael G. Wilson,” a spokesperson for Leica said in a statement released to Travel + Leisure. “Wilson, the producer of the James Bond film series together with his sister Barbara Broccoli, is a leading expert on 19th-century photography and founded The Wilson Centre for Photography. Wilson’s passion for photography provided the natural spark for the collaboration.”
And this isn’t just a one-sided partnership. According to the brand, their cameras play a role both on set and behind the scenes of the Bond movie.
“In No Time To Die, Leica worked with the 007 production team to display Leica cameras on the sets of James Bond’s Jamaican home, and fittingly, the Leica Q2 in Q’s home in London,” the company added.
The Leica Q2 007 Edition officially launched on September 9, 2021, at the opening of the Leica Gallery London exhibition: “No Time to Die – Behind the Scenes.” The event presented an edit of 25 images curated by Michael G. Wilson. Further exhibitions will take place in Tokyo, Osaka, Vienna, Frankfurt, Los Angeles, Singapore, China, Seoul, and Salzburg throughout September and October. The camera is also now available to purchase online and in-store starting at US$7,995.