By Jamie Aranoff
Oct 27, 2022
THE PELOTON BANDWAGON is coming to a high-end hotel near you. Well, if you’re in the States. Hilton plans to have at least one Peloton bike in each of their 5,400 U.S.A. locations’ fitness centers as part of their new collab with the fitness brand. Each bike will include access to Peloton’s instructors and themed rides.
“At Hilton, we understand the importance of a friendly and reliable stay that infuses wellness through all facets of the guest experience,” Matt Schuyler, chief brand officer of Hilton said in a statement. “This unique and exciting partnership with Peloton — a brand so many of our guests know and love — accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
In addition to physical bikes in hotel fitness rooms, U.S.-based Hilton Honors members who also are first-time Peloton users will receive a free trial to the Peloton app from now through January 1.
“We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year,” Betsy Webb, global vice president of Peloton Commercial, said. “So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.”
The partnership between Peloton and Hilton will also be featured in Tempo By Hilton, the hotel brand’s newest lifestyle brand launching in early 2023. Properties featuring the lifestyle brand will offer coffee fuel bars, state-of-the-art fitness centers, and “power down” content that will offer guests morning and evening services.
Hilton is not the first brand to partner with the fitness company. Last year, Delta Air Lines teamed up with Peloton to offer meditation classes as part of the airline’s in-flight entertainment.