This New Site Is the Guide We Need to Experience Asian Businesses in NYC

The new Asian Experience platform highlights Asian restaurants, shops, events, and more in NYC.

Asian Businesses in NYC

Photo by Fuxuan Xin/Courtesy of NYC & Company

By Rachel Chang

Dec 28, 2021

AT A TIME WHEN ASIAN AMERICANS continue to face hatred and hardships, New York City tourism bureau NYC & Company is shining a spotlight on the community with the launch of a new hub called The Asian Experience. With content geared toward both locals and visitors, the site will serve as a permanent resource for highlighting Asian culture in all five boroughs of NYC, with neighborhood guides, videos, interviews, articles, and roundups featuring Asian-owned businesses, cultural events, and community leaders. After all, about 14 percent of New York City’s population is Asian, and it continues to be the fastest-growing race and ethnic group in the city.

The microsite on the NYC tourism board page will be constantly updated, and currently includes listings of Asian-owned businesses; neighborhood guides to Koreatown and Chinatown in Manhattan, Sunset Park in Brooklyn, and Little Bangladesh and Flushing in Queens; as well as a culture guide to Malaysian sites across the city.

Current features include an interview with Moonlynn Tsai and Yin Chang, founders of Heart of Dinner, which delivers meals to elders in Chinatown. (You can also support the organization by stocking up on travel bags and accessories from Asian-owned Lo & Sons this month.)

Also part of The Asian Experience is info on annual events and how to celebrate them in NYC, like Lunar New Year (February 1 in 2022) and Asian American and Pacific Islander Heritage Month in May, plus guides to support both Asian-owned restaurants (like Akino, and Picnic Garden) and shops (like Pearl River Mart and Imperial Ballroom). There are also resources for how to support the Asian community in NYC and beyond, including organizations like Stop Asian HateStop AAPI Hate, and Welcome to Chinatown.

“Support for the Asian community is crucial and has always been at the forefront of our efforts at NYC & Company,” NYC & Company president and CEO Fred Dixon said in a statement. “As the second-largest home in the U.S. for the Asian community, we’re pleased to now offer a centralized content hub that provides locals and visitors with resources to explore, celebrate and support the vibrant Asian neighborhoods and communities across the city that are a fundamental piece of New York City’s essence.”

To help New Yorkers and visitors rediscover the city this winter, NYC & Company is also bringing back its NYC Winter Outing program from January 18 through February 13, 2022. This includes NYC Restaurant Week with special deals at select eateries, NYC Broadway Week with two-for-one tickets to participating shows, and NYC Must-See Week with two-for-one tickets to certain attractions, museums, and tours. Also part of the initiative is NYC Hotel Week, running from January 4 through February 13, with up to 22 percent off select stays.


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